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How Kohl's lost its way — and is trying to become relevant again - CNBC

How Kohl's lost its way — and is trying to become relevant again - CNBC

Kohl's went from a household name to a plunging stock as it lost relevancy and its core customer. Now, the company is trying to turn itself around.

Kohl's was once a retail darling, carving out market share as a department store catering to the middle-income American consumer with coupons and deals that drove loyalty. But over the past five yea… [+9340 chars]

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