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Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments - CNBC

Ford wants more customers to customize vehicles to boost profits as it eyes 'Nike shoe drop' moments - CNBC

Ford is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. automotive aftermarket industry.

Ford said it will produce 1,000 of the limited-edition Ford Bronco models with the Desert Rising package that will be priced at $57,350. BROOKLYN, Mich. Ford Motor is expanding its accessory and parโ€ฆ [+4670 chars]

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