What Dyson’s First Toothbrush Says About Oral Care’s Beauty Era - Vogue

Karin Eldor

Sep 1, 2026

What Dyson’s First Toothbrush Says About Oral Care’s Beauty Era - Vogue

The CameraJet toothbrush marks Dyson’s first step into the oral care category, which is undergoing a broader makeover.

Fraîches slim, flat packaging borrows from beauty codes, fitting as easily into a pocket as a Rhode lip tint. The wider category is adopting a similarly fashion-forward, sensual and sometimes provoca… [+1819 chars]

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